By: Jomana Aly
Ansel Elgort is revving up for Ralph Lauren’s newest fragrance. Elgort made his ambassadorship debut today in the new Polo Red campaign, in which he stars in a cinematic short that features his single “Home Alone.”
While he’s produced several EDM tracks and remixes as a DJ under the name Ansolo, “Home Alone” is the first single that includes Elgort’s voice and real name. “Originally, I wanted to make a brand new song for the campaign, but everyone kept saying how much they loved ‘Home Alone,’ the first song I’ve ever put out as Ansel Elgort,” the actor says. “They sent me the first cut of the commercial, and all of a sudden it had that song on it. It really did fit, so I said, ‘OK, let’s use it.’”
The actor released a statement upon the announcement via press release, relaying his excitement about his new role with the brand.
“I’m proud to be partnering with Polo Red on this campaign, taking viewers on a cinematic journey set to a song I wrote and performed,” says Elgort.
“This was a unique opportunity to join forces with a brand that has a storied history, while finding a personal connection to an exciting creative venture.”