By: Hana Kotb
In its last financial year alone, Burberry deliberately burnt fashion and beauty products worth £28.6m. To put that in perspective, that’s over 668 million Egypt pounds. Why? So that unwanted items cannot fall into the hands of counterfeiters or find their way onto other discounted shelves or websites.
This practice is actually common throughout the fashion sector, and many high-end brands do it. Burberry is just the tip of the iceberg.
Although the British company has a luxury price tag, they are disrespectful to their own products and the natural resources used to make them. They over produce, and instead of slowing down production or recycling unsold stock, they burn perfectly new products. Besides being wasteful, it shows no regard to the millions living in poverty, and here we are just burning products just so trademarked bags and coats aren’t sold for a discounted price.
What’s ironic is that Burberry recently joined a growing effort to boost recycling of clothing and waste from cut-offs. Current fashion production is focused on economic growth, producing unsustainable quantities of clothes, leading to mountains of fashion waste.
It’s time to slow down the production of goods that are not even needed and rethink our obsession with economic growth. The fashion industry shows little concern for the welfare of the planet or the poor people on it.
A Burberry spokesperson responded to issue by saying, “Burberry has careful processes in place to minimise the amount of excess stock we produce. On the occasions when disposal of products is necessary, we do so in a responsible manner and we continue to seek ways to reduce and revalue our waste.”