Here are just a few of the ways companies has been celebrating April Fool’s Day this year. NOTE: Do not fall for the following pranks!
LYFT: Pranks On-Demand
The car service Lyft now delivers pranks on-demand. Lyft is offering Prank Mode to users in Los Angeles, New York, and San Francisco from 11 AM until 5 PM on Friday. Customers get to use TargetFind to choose a friend to prank. They have to be close by and willing to jump in a car with you, though.
You request your prank through the app, your driver will confirm, and during your ride, you sit back, relax and watch the prank unfold. Oh! And the cost of the prank: free.
H&M: Mark Zuckerberg Turns Fashion Star
Facebook CEO Mark Zuckerberg’s unofficial work uniform is instantly recognizable: a plain and simple grey t-shirt and jeans. H&M announced their upcoming line, Mark Zuckerberg x H&M, a collection of Zuckerburg’s signature look. H&M created a website for the line, offering the “collection pack”—seven basic grey t-shirts and one pair of basic jeans. H&M said that the line would be available starting May 1 in 250 stores worldwide and online.
“H&M is proud to announce a new long-term partnership with internet entrepreneur, philanthropist, CEO and Co-Founder of Facebook, Mark Zuckerberg. To celebrate the collaboration of Mark Zuckerberg and H&M, we launch a limited capsule collection of re-issued iconic pieces from H&M basics. This new gender-neutral minimalistic range was inspired by Mark’s beliefs that making even the easiest decisions (like what to wear or what to eat for breakfast) consumes mental energy and gets in the way of doing more important things. That’s why we named this collection ‘One less thing to think about in a morning.'” –H&M
THINKGEEK: A Virtual Reality Experience
Virtual reality is the wave of the future. Accordingly, ThinkGeek created the VR Sensory Immersion Generator, which is meant to complement the highly touted launch of the Oculus Rift.
“Our new Oculus Rift headsets are treating our eyes and ears to new worlds this week. We’re experiencing some of our favorite games in new immersive ways. But after a few hours of playing, we realized some of our other senses were feeling left out. Touch, for instance. And smell. And even taste.” -ThinkGeek
Yes, this imaginary device puts the reality in virtual reality. If a bird flies at you in a virtual reality video game, a feather will shoot out of the device and tickle you. If you get hit, well, expect a small red boxing glove to give you a little punch.
They’ve done it. Duolingo created a new smart pillow that can teach you a new language overnight! (Sure, sure!) According to their fake press release, the pillow “activates proprietary sleep learning algorithms as users slumber.” The pillow can help you learn Spanish, French, or Italian—only $99!
“We are proud to have enabled 120 million people to learn a language in just five minutes every day with Duolingo … but then it struck me: What if we could bring that number down to zero minutes a day?” -Duolingo CEO
GOOGLE: Helps you find your socks
Google played more than one prank this year! In Australia, Google is helping users in Australia find their socks. (Great! I always lose socks in the laundry!)
The socks are bluetooth-enabled and are fitted with thin LTE beacons. Those who can’t find one sock in a pair just have to press the beacon and use the Google Search app to find the other sock.
“We’re teaming up with retailers across Australia to launch a new range of Searchable Socks to organize the world’s undergarments and make them universally findable.” -Paula Legg, searchable socks product manager, Google Australia and New Zealand
BMW: Revolutionary Anti-Falling Baby Shoes
xDrive Baby Boots! Designed for toddlers under the age of three to hold their balance. Thanks to BMW’s latest invention, your baby will never fall down again! Using revolutionary technology, the shoes have adaptive rubber which can react in a tenth of a second to all different surfaces and conditions. So whether you baby is on the carpet, wooden floors, or ceramic tiles, this will enable optimal weight distribution to maximize safety.
“BMW entered the all-wheel drive segment more than three decades ago, and although this specific technology is still in its infancy, we see potential in the baby footwear category as a growing segment.The BMW xDrive Baby Boots provide the perfect combination of practicality and maximum walking pleasure.” -Joss Fülin, Head of Product Fabrication in BMW