Dos and don’ts. In and out. Hot or not. The way we talk about fashion trends has long been defined by binaries. September is typically a time when fashion publications definitively tell you what’s in and what’s out. We’ve already decided that they’re bogus, and we’ve come up with the conclusion that we should follow one and only one fashion rule out there: create your OWN fashion rules and just do you!

We’re busting some fashion “rules” and declaring them myths…and we have the words of members of the fashion industry to back us up!


Myth: Choose eyewear that suits your face shape.
“I’m not a rules person when it comes to choosing sunglasses. My number one tip is to just have fun with them. It all comes down to your style and personality: If they feel good and [make you feel] exclamation marks when you try them on, then they’re the ones for you.” -Karen Walker, Designer


Myth: A woman must always be on-trend to be considered fashionable.
“It’s ridiculous to think that every new trend is going to work on every body type. But a woman isn’t less fashionable because she doesn’t want to jump on the ripped-jeans or black-choker bandwagon. Find your fashion uniform and rock it: If you love black T-shirts, don’t be afraid to fill your closet with black T-shirts. Dress it up with a bold statement necklace or down with a baseball cap and jeans. My personal fashion rule is that I wear the clothes, the clothes don’t wear me.” -Denise Bidot, Model & Actress

Denise Bidot

Girls who copy every outfit they see on a runway show. get the fashion police.


Myth: No white after Labor Day (first Monday of September)
“One day, I simply chose to wear white after Labor Day — it was still summer and the sun was shining. Now, I love to wear white jeans year-round, even into the middle of winter. I also love a white gown any time of the year, as it can truly be a strong, breathtaking statement.” -Roopal Patel, SVP Fashion Director, Saks Fifth Avenue

Roopal Patel

It's okay to wear denims in the winter

It’s okay to wear white denims in the winter


Myth: Swimwear belongs near the water.
“I love wearing my swimsuits with skirts and treat them as bodysuits. No one seems to look twice.” -Marysia Reeves, Designer, Marysia

Marysia Reeves

Myth: Women can’t shop in the Men’s department.
“The boys’ stuff was always way cooler — it had bolder graphics and was much less restrictive. Fast-forward 20 years: I started Wildfang, a menswear-inspired fashion brand with the sole intention of stealing styles from the boys!” -Emma McIlroy, CEO, Wildfang

obviously Emma is a big fan of men's wear

obviously Emma is a big fan of men’s wear

Myth: Do not wear socks with sandals.
“Not wearing socks with sandals. Is there a point in wearing sandals without socks?” -Aurora James, Designer, Brother Vellies

Aurora James

yes yes yes!!!

yes yes yes!!!

Myth: Don’t wear bright colors or loud prints if you are curvy/plus-size.
“I remember when I was a young teen, I picked up a copy of Cosmopolitan and read in their ‘slimming’ dressing tips one should always steer away from color and loud prints. I remember thinking how sad a life of wearing no print and all black sounded to me. I was so confused. I still am to this day… As long as you feel confident and powerful in what you’re wearing, you exude that! So break all the rules, always.” -Naomi Shimada, Model, Filmmaker & Writer

Naomi Shimada

Myth: There are certain things you shouldn’t wear after 30.
“Many fashion magazines have written stories on this topic, usually including miniskirts, cutoff shorts, overalls, and crop tops on the list. If I actually listened to those articles, I’d have to throw out half my closet this year! While I may not wear these items in the same way I did when I was in my early 20s, I don’t believe that age needs to dictate what we wear.” -Chrissy Rutherford, Senior Digital Fashion Editor, Harper’s Bazaar

Chrissy Rutherford

Myth: Less is more.
“Creatively, when my mind connects with my soul, I can mix materials and colors freely. With the Fiesta earrings collection, I followed my instinct and the result was ‘more is more beautiful.'” -Mercedes Salazar, Designer


Mercedes Salazar

Myth: Black and navy should never be worn together.
“I thought it was a pointless thing to say and didn’t agree with it — I think that those colors are beautiful together.” -Kate Foley, Contributing Fashion Director, Vestiaire Collective

Kate Foley

Myth: Dress for your body type.
“Putting in many years as a fashion editor, I’ve worked on my fair share of ‘tips for your body type’-themed stories. I know the best silhouettes and most flattering cuts for any shape — pear, apple, pineapple, whatever fruit one may choose to identify with. Even armed with the sure knowledge that without a platform shoe, a wide-leg pant will do virtually zip to make me appear taller, the honest truth is I don’t care that I’m a petite pear with a curvy bottom: I’m happiest in oversized tops, above-the-ankle-grazing hemlines, and glorious billowy fabrics.” -Marissa Rosenblum, Senior Editorial Director, Barneys New York

Marissa Rosenblum

Myth: Do not mix prints.

“I heard this first when I was a kid growing up in the minimalist ’90s, and prints didn’t have power. I broke it because I looked up to women like Miss Havisham [from Great Expectations], who expressed personality through print-mixing. I break it all the time because I think it creates something fresh when you put two unexpected things together.” -Tanya Taylor, Designer

Tanya Taylor

Tanya Taylor

Myth: Don’t wear denim to the office.
“If you do your job well, it doesn’t matter what you’re wearing. My first reaction to it was to obey; then, I realized that if you style it with a nice blouse or with good accessories, it becomes something totally acceptable.”-Mari Giudicelli, Designer & Model

Mari Giudicelli