In a confluence of geographic and temporal references, the North Face x Gucci collection celebrates the histories and heritage of both brands. After three months, the two companies are unveiling the results of their collaboration, which was first teased in September.
To promote the new partnership, Gucci’s creative director Alessandro Michele conceived a campaign shot by Daniel Shea and set in the Alps, debuting on Dec. 22. With that, art walls were made in Milan, London, Shanghai and New York.
Hong Kong’s new Gucci Art Wall features a mural of a giant The North Face x Gucci logo layered over a vibrant pattern of colorful flowers, to celebrate the collection designed by Alessandro Michele.
The combined logo of The North Face’s three curved lines and the green-red-green Gucci Web stripe appear on the designs of the Gucci Art Wall in London, New York and Shanghai to celebrate The North Face x Gucci collection.
Quilting on a down jacket defines the Gucci Art Wall located in Milan’s Largo la Foppa to celebrate The North Face x Gucci collaboration. Designed by Alessandro Michele, the collection features outerwear silhouettes and equipment based on original designs from The North Face in the 70s.
The color palette was inspired by the Seventies and curated from The North Face materials library. Archival fabrics have been partially incorporated into the collection to give them a new life.
Packaging for the pieces comes in vibrant pink featuring The North Face x Gucci logo.
The garment and carrier bags, boxes and pouches were designed to reduce the environmental impact. All paper and cardboard come from sustainably managed forest sources and an uncoated paper is fully recyclable. To reduce the amount of paper, boxes are equipped with handles to avoid using shopping bags. Larger items come in shopping bags and cotton covers without boxes.
The collection debuted in a Gucci Pin pop-up store in Beijing on Dec. 29 and will be rolled out in the rest of China. It will be available to other countries in the world in January. In the Gucci Pins, the special bright floral patterns of the range will be used to dress the spaces and take over the façades.