Social media gurus have been teasing us for quite some time now. Is Jamila Awad the next Nelly Karim? Is Mahmoud Shafik the next Adel Imam? We finally unveiled the secret behind the social media campaign that’s been taking flight these past 24 hours. Find out what it’s all about here!

What is the secret behind those Instagram posts?

Will always be Queen Rania👑 #جيل_بيكمل_جيل

A photo posted by Nourhanne Eissa نورهان عيسي (@nourhanneeisa) on


A photo posted by Ramadan Sobhy Official (@ramadansobhi51) on

You’ve seen them on your timeline. The graffiti walls with famous icons, aside current day social media influencers. Everyone from Mahmoud Shafik to Ramadan Sobhy was part of the جيل_بيكمل_جيل# campaign.

The Legend😍 #عادل_امام #جيل_بيكمل_جيل

A photo posted by Shafik (@mahmoudshafikk) on

عم دهب مربي الأجيال 💸💸 #جيل_بيكمل_جيل

A photo posted by Mekawy (@mohamedmekawy) on

The one and only ⚽️ @mosalah22 #جيل_بيكمل_جيل

A photo posted by Nour Kabakebe (@kabakebe) on

Turns out it is Vodafone’s new campaign.

قوة كل جيل من قوة الجيل اللي قبله #جيل_بيكمل_جيل

A photo posted by Jamila Awad جميلة عوض (@jamilaawad) on

Watch the ad here:

role model is a person whose behavior, example, or success is or can be emulated by others, especially by younger people. The term “role model” is credited to sociologist Robert K. Merton thumbnail_image1aaaathumbnail_image8thumbnail_image9thumbnail_image10 who coined the phrase during his career. Merton hypothesized that individuals compare themselves with reference groups of people who occupy the social role to which the individual aspires. An example being the way young fans will idolize and imitate professional athletes or entertainment artists.