Social media gurus have been teasing us for quite some time now. Is Jamila Awad the next Nelly Karim? Is Mahmoud Shafik the next Adel Imam? We finally unveiled the secret behind the social media campaign that’s been taking flight these past 24 hours. Find out what it’s all about here!
What is the secret behind those Instagram posts?
You’ve seen them on your timeline. The graffiti walls with famous icons, aside current day social media influencers. Everyone from Mahmoud Shafik to Ramadan Sobhy was part of the جيل_بيكمل_جيل# campaign.
Turns out it is Vodafone’s new campaign.
Watch the ad here:
A role model is a person whose behavior, example, or success is or can be emulated by others, especially by younger people. The term “role model” is credited to sociologist Robert K. Merton 
who coined the phrase during his career. Merton hypothesized that individuals compare themselves with reference groups of people who occupy the social role to which the individual aspires. An example being the way young fans will idolize and imitate professional athletes or entertainment artists.