By: Jomana Aly

If you’ve been scrolling through Instagram the past few days, you probably noticed lots of celebrities posting videos of themselves drinking beetroot juice, AKA the #BeetItChallenge. People drink an entire cup of beetroot juice on one go (which doesn’t taste very pleasant, tried and tested) and pass the challenge on to a friend to spread awareness for cancer, in support of Pure Heart 4 Cancer foundation.

Starting off with MBC stars such as Raya Abirached, the challenge went viral on Instagram, currently ending at Salma Abu Deif and Sherine Arafa.