Earlier this week, British Ambassador John Casson set out to visit Alexandria in a fashion to celebrate rising and inspiring local women entrepreneurs, athletes and activists. Among those he sat with was Squash World Champion Nour El Sherbiny.



In an effort to shed light on successful women leadership in the region, the Ambassador chose Farida Abou El Dahab, renowned yogi turned entrepreneur after the opening of her studio The Two Twenty.





The meeting was set to include leaders of different ventures who are actively making an impact in their hometown, as well as Egypt. Mai Hamada, a nature and wildlife activist hoping to save local endangered species was among those attending.




On his Twitter account, ambassador Casson further proofed the wide reach of Vivian Moawad’s brand, noting that the fashion house is now exporting to his home country of England.