Grand Theft Auto V has featured its first fashion brand after dressing three characters in the Polish label Misbhv.
The Warsaw-based label posted three characters based on the real-life German DJs who make up the group Keinemusik: Adam Port, Rampa, and &ME.
In the scene featuring Misbhv, the characters stepped off of a private plane to be greeted by the fictional version of Juan “El Rubio” Strickler at a beach party on an unnamed island off of the Caribbean. Each look fit the appeal of the group.
The trio wore T-shirts, the most notable being the yellow and pink tie-dye and had “Misbhv Keinemusik” on the chest. To celebrate, the brand wrote on Instagram: “Fashion means anything as long as it creates a feedback loop with reality. Virtual reality is a new and exciting form of this dialogue.”
Players will also be able to purchase the Misbhv pieces at five clothing stores in the fictional city of Los Santos, as well as clothes from the Berlin-based Civilist, another label that makes a cameo on the group.
Virtual reality and fashion have gone hand-in-hand this past year. More recently, Balenciaga released its fall collection in 2021 in the form of an actual playable video game that was viewable using an Oculus V.R. headset.
Fashion finally getting a moment in Grand Theft Auto is particularly important. There are plenty of eyes on the game, which has enjoyed vast commercial success.
It has become the fourth-highest selling video game behind Pokémon, Tetris, and Mario Kart since 1997. Part of the appeal is that Grand Theft Auto has long added characters based on real people into the interface, giving us an oddball melange of celebrities ranging from producer Scott Storch and to musician Phil Collins.
This gives the wildly popular game a cult-beloved effect, and has given birth to a slew of fan-based forum sites that document every detail, from types of vehicles and bicycles, to the radio stations played while driving. As fashion further expandes with virtual reality, we should expect to see more labels featured in Grand Theft Auto, and more fans tracking down the credits.